In 2023, several public figures have seen their verified profiles appear on Vinted, selling items from their personal wardrobes. Some of them prioritize this approach to support environmental causes or donate the profits to charities.
Behind the sometimes higher-than-average prices, the provenance of the items guarantees their authenticity and attracts new fans of second-hand shopping. This phenomenon encourages entire communities to reconsider the value and second life of clothing worn by iconic figures.
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Why stars and influencers are betting on second-hand to reinvent fashion
The wardrobes of celebrities have never been so exposed, and this visibility changes the game. A simple post on Instagram, a photo capturing an iconic dress or bag, is enough to create desire. Second-hand, once confidential, is now elevated to a public gesture: buying a garment previously worn by a personality is to display a thoughtful choice, adopt a more responsible consumption model, all without sacrificing style or uniqueness.
This evolution is also embodied in collaborations between Vinted, TF1, or charities, such as Les Restos du Cœur. Fauve Hautot, Tatiana Silva, and Karine Ferri no longer hesitate to sell their outfits to concretely support charitable actions. More discreetly, Audrey Azzar donates part of her sales to the Toko Telo orphanage. Shared on social media, these initiatives reveal a new form of connection between the public sphere and social causes. Circular fashion is thus part of a collective dynamic, where commitment and image mutually nourish each other.
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Flash sales and exclusive collections organized by Vinted add an extra layer of tension and excitement. Wardrobes are staged, with pieces selected for their rarity or history, often in Paris or major French cities. Influencers orchestrate the presentation of their clothing, igniting desire. Stars and celebrities on Vinted participate in this visibility economy: the notoriety of sellers increases perceived value and accelerates the circulation of trends.
This movement is not limited to a handful of media profiles. It marks a desire to rethink fashion, to give meaning to each garment, to prioritize reuse, and to offer a concrete alternative to classic models. These personalities are paving the way, inviting an entire generation to follow the movement towards more thoughtful consumption.
Who are the engaged VIPs on Vinted and what trends are shaking up their wardrobes?
A new generation of stars and media personalities is energizing the second-hand market on Vinted. Iris Mittenaere, former Miss France now influencer, regularly posts clothing from Jacquemus, Prada, Mango, or Zara. Each announcement shared on Instagram creates a real snowball effect: her community rushes to the items, drawn by the promise of accessible and authentic style. Léna Mahfouf, aka Léna Situations, offers an eclectic wardrobe where vintage pieces, designer creations, and trendy accessories mix, imposing her own rules of the game.
The French scene is not lacking in influential figures: EnjoyPhoenix, Paola Locatelli, Mayadorable, Squeezie, or Joyca multiply announcements and diversify their offerings, ranging from streetwear to couture pieces or trendy accessories. Here are the styles currently dominating their wardrobes:
- oversized blazers
- sought-after sneakers
- designer bags
- gala dresses
Each of these wardrobes, now open to all, becomes a true trend laboratory. They accelerate the spread of micro-trends, fuel conversations on social media, and influence purchases well beyond the fan circle.
Some personalities go further by associating their sales with concrete causes. Fauve Hautot, Tatiana Silva, and Karine Ferri orchestrate charitable sales for Les Restos du Cœur; Audrey Azzar is involved with the Toko Telo orphanage. Antoine Dupont, for his part, attracts sports enthusiasts and collectors, proving that the notoriety of sellers propels circular fashion onto the national and even international stage.
Decoding green brands and trendy pieces to shop second-hand right now
The rise of responsible brands is evident in every celebrity wardrobe on Vinted. Users rush to scan listings for the rare vintage leather jacket, the Jacquemus, Prada, Louis Vuitton, or Chanel bag that will change their silhouette. These prestigious labels now sit alongside more accessible brands: responsible consumption is gaining ground, and circular fashion is becoming an obvious choice, regardless of budget.
To secure the purchase of luxury items, the platform offers a highly sought-after verification service. Owning a Hermès belt or a pair of Dior sneakers directly from an influencer’s wardrobe is to take ownership of a story, sometimes marked by a fashion week or a significant event. The most followed trends are snatched up during event sales: oversized blazers, baguette bags, satin dresses, or exceptional sneakers disappear within hours.
Here are the pieces that have generated the most interest in recent months:
- oversized leather jacket
- Bottega Veneta handbag
- Saint Laurent blazer
- flowy Sézane dress
- Maje and Claudie Pierlot accessories
If these items are so popular, it is also because each sale is propelled by social media. Collaborations between Vinted and certain celebrities during flash sales or exclusive collections open new horizons: second-hand becomes a playground where luxury, vintage, and everyday fashion intersect and constantly reinvent themselves. Buying a garment on Vinted today means participating in a collective movement where each piece already carries a story and awaits to write a new one.